Read the scenario below. Formulate at least 1 (one) strategicchoice that Logitech could embark knowing all the informationbelow. (30marks)
Logitech became a leader in computer peripherals by developinginnovative products and focussing on the consumers’ experience.Between 2007 and 2010 alone, Logitech received 11 different awardsfor 19 products in 14 categories. In a market that was saturatedwith deep pocketed competitors such as Microsoft and Phillips,Logitech used innovation as its means of survival.
In 2010, Logitech faced a significant challenge in the changingway people interacted with their devices. The iPhone and iPad usedtouch-screen technology with built-in accelerometers, eliminatingthe need for mice and trackpads. Secondly, cameras
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