(Answered) : Read Case Study Given Carefully Answer Questions Follow Yvon Chouinard Accomplished Mounta Q32319458

Read the case study given carefully and answer thequestions that follow.

Yvon Chouinard was an accomplished mountain climber in the1960’s,successfully ascending Peaks throughout the world. Tosupport his climbing activities, he began selling mountaineeringequipment out of the back of his car. This endeavour evolved intoChouinard Equipment, a ful l‐ service climbing gear manufacturingand sales operation located in Ventura, California.

Chouinard increased sales volume by importing rugby shirts,gloves, hats, and other clothing

From Europe and New Zealand. Soon, the focus turned tomanufacturing clothing, and in 1973 the Patagonia clothing companywas born. The business struggled at first, but by themid‐1980ssales began to increase, growing from$20million to