Read the article titled, International Marketing Research: AGlobal Project Management Perspective.
The focus of the article is to provide a framework forinternational market research and secondly to identify challengesof conducting international market research vs. domestic research.In this paper the data collection meth consisted of in-person,mail, phone and internet survey. Take the information from thisarticle and combine it with the information from Chapter 6regarding Social Media analytics. Provide an international marketresearch framework for one of the World’s largest public companiesusing social media as your research methodology. Identify theresearch objective for a multinational company. Identify the socialmedia metrics you would analyze and how
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