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https://www.dropbox.com/s/sec5302mczoo9tl/Faris%2C…

The article really gets moving on the third page of the article (which was originally pg 5 in the book). There we see the idea of the “social life” of the commodity. On the same page we hear of the “ontology” of a commodity. Ontology is a branch of philosophy that deals with being and existence. Basically, Faris is saying that artists are interested in how a commodity (a can of GOYA beans, a pair of NIKE sneakers, an IPHONE) came into existence. Artists are so interested in this precisely because companies work so hard to hide that history