Question Description
Scenario: Lee is the owner of Lee’s (business type selected by your instructor), which is located in the city closest to where you live. Lee has now hired you to design the basic components of a marketing strategy for her business.
Checklist: Summarize a marketing strategy for Lee’s addressing each step.
Step 1: Mission
Redefine Lee’s Mission. Lee’s current mission is more of a product oriented mission statement. For example, “We sell flowers” or “We make pizza.”
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- Using the online library, write a brief summary about what constitutes a strong market-oriented mission statement.
- Rewrite a marketing oriented mission statement for Lee’s business.
Step
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