(Answered) : Questions Extra Credit Exercise Based Following Case Scenario 2012 Draws End Prince Sports Q28359822

The Questions in this Extra-Credit Exercise are based on thefollowing case scenario:

As 2012 draws to an end, Prince Sports is looking toincrease sales of its tennis products and its profitability throughgaining market share in both the domestic and internationalmarkets. Your marketing firm has been retained to assist thecompany in developing a marketing plan to achieve this’directional’ strategy. The following should be taken intoconsideration prior to constructing the plan:

21st century trends in the environmental forces (social,economic, technological, competitive, and regulatory) that work forand work against the success of Prince Sports in the tennisindustry;

possible promotional activities the company can use to reachrecreational