Course Solutions Uncategorized (Answered) : Question Ott Top Fever Hitting Singapore Services Viu Hong Kong Catchplay Taiwan Competing Q27987650

(Answered) : Question Ott Top Fever Hitting Singapore Services Viu Hong Kong Catchplay Taiwan Competing Q27987650

Question The OTT (Over-the-top) fever is hitting Singapore, with services such as VIU from Hong Kong and Catchplay from Taiwan competing locally with Singtels Cast and Starhubs Go services A group of savvy media investors sees an opportunity to compete in the OTT space locally. They have identified you to create a proposal for the service. You are expected to justify your suggestions clearly with local and international market research. Your presentation should include a one-page Executive Summary, a clear description of the service, a programming strategy and a marketing strategy. Present your proposal in proper academic format and NOT in point form. a) Executive Summary. Explain in one page why your owners should consider your proposal. In addition, identify and highlight the following Uniqueness of your service compared to others in the market Proposed revenue models (20 marks)Question

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