QUESTION 4 o E. Selective and Corporate QUESTION 5 of promotion to support its franchisee
https://media.cheggcdn.com/media%2F9f0%2F9f0c0f72-07a0-4349-8c9d-3364b5756281%2Fimage
Expert Answer
1.Ans: Intensive and contractual
2.Ans: Pull strategy (A “pull” strategy refers to high spending on advertising and consumer promotion to build consumer demand for a product. It brings the customer to the product .)