QUESTION 39 o True QUESTION 40 QUESTION 41 O A. Product
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Expert Answer
Q. No. 39: The use of coercive power is most effective when dealing with weaker channel members as this provides leadership on channel management.
Answer Option: False
Reason: Communication and interaction is the key factor in channel management system therefore keeping in mind this factor coercive power should not be used on a weaker channel to get the optimum results. Coercive power is suggested to be used as a last option in any case of management and this style can not be applied to all members in the
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