Question 31 (1 point)
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True or False. Understanding the customer persona can help you as the marketer to create better content that resonates with the customer.
Question 31 options:
A) True
B) False
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Question 32 (1 point)
Question 32 Unsaved
Adding value to your product and/service is an important way to differentiate yourself from the competition. Select the item below that does not properly illustrate adding value to your product or service:
Question 32 options:
A)
Offer add-on services with your products. For instance, a software supplier can offer free upgrades or a 24-hour assistance hotline.
B)
Provide your customers with access to a unique or special part of the
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