Question 2 Makelt a Southern California manufacturer of 3D industrial grade printers, plans to expand into Europe. Although 3D printing was invented in the US, it was commercialized in Europe, particularly by German companies. The dramatic drop in the price of 3D printers has given new entrants, like Makelt, an opening to compete against the existing companies. Makelt has chosen to compete in the industrial space, not in retail. Makelt also has chosen to compete on lower price, rather than on technology, as a market entry strategy. 1) What is the outlook in Europe for industrial 3D printers over the
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