Question 13. 13. (TCO 4) Successfully distributing goods to customers involves low cost and customer satisfaction. Several steps must take place in order to reach this goal. Which step need NOT be considered in the physical distribution of goods? (Points : 5)
Order processing
Market segmentation
Inventory control
Transportation
Expert Answer
The correct choice is Market segmentation
Explanation : – Market segmentation consists of viewing a heterogeneous market as a number of smaller homogeneous markets in response to differing product preferences among important market segments and is not considered in the physical distribution of goods.