(Answered) : Question 1 Domestic Expansion Bo S Coffee Philippine Coffee Chain Bo S Coffee Planning Ope Q30656960

Question 1. The Domestic Expansion of Bo’s Coffee

Philippine coffee chain Bo’s Coffee is planning to operate 200local stores within two years2. The plan represents a change indirection for the brand, which opened its first outlet in Qatarrecently. Chairman and President Steve Benitez says the company hassecured a licensing deal with Qatari entrepreneurs, withinternational expansion being part of its long-term expansionplans. Meanwhile, overseas expansion for Bo’s is now shelved until2020, as the brand’s immediate focus for growth is on domesticexpansion. Bo’s Coffee was launched in Cebu City by Benitez in1996. It has 30 outlets in Metro Cebu, and sources coffee beansfrom