Question #1 — Are the 4 Ps outdated as they relate to consumer behavior in 2017? Please support your position with examples.
Question #2 — Please provide a business that is doing a great job following the 4Es, and also a business that is doing a bad job and may still be thinking like a 4 Ps organization?
THE APS ARE OUT, THE 4Es ARE IN By Brian Fetherstonhaugh If there has ever been a time for change in marketing, this is it MANY OF US GREW UP with the Four Ps of Marketing: Product-Place, Price and Promotion Do you know when
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