Course Solutions Uncategorized (Answered) : Q88 Often Said Thing Global Marketing Simply Regional Marketing Carried World Wide Scale E Q31508722

(Answered) : Q88 Often Said Thing Global Marketing Simply Regional Marketing Carried World Wide Scale E Q31508722

Q88

It has often been said that there is no such a thing as globalmarketing, simply regional marketing carried out on a World-widescale. Every campaign has to be ‘nativised’ to meet localconditions. How do we square this with the fact that access to theon-line community is global? [2 Marks]

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