(Answered) : Q66 Answer Following Questions Useful Roi Measurement Public Relations Effectiveness 1 Mar Q36161908

Q66

Answer the following questions”

a) How useful is ROI as a measurement of public relationseffectiveness? [1 Mark]

(b) How could the prevention of coverage of a negative story beevaluated? [1 Mark]

NO PLAGIARISM PLEASE.

PLEASE DO NOT WRITE THE ANSWERS – USE WORD FORMAT.

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