Q65
Answer the following questions:
(a) What are the most important skills to be included in thecurricula of public relations qualifications in higher education? [1Mark]
(b) What forms of evaluation of public relations programmes areyou familiar with? How could evaluation of public relations beimproved? [2 Marks]
(c) How could the use of new technology improve theeffectiveness and credibility of public relations? [1 Mark]
NO PLAGIARISM PLEASE.
PLEASE DO NOT WRITE THE ANSWERS – USE WORD FORMAT.
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