Q41
Answer the following questions:
(a) How do public relations and marketing overlap in the area ofconsumer public relations? [1 Mark]
(b) Is it relevant to define public relations and marketing asseparate disciplines in this area? [1 Mark]
(c) Should all campaigns be carried out from an integratedmarketing communications viewpoint? [1 Mark]
PLEASE DO NOT WRITE THE ANSWER – USE WORD FORMAT.
NO PLAGIARISM PLEASE.
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