Q27
Answer True or False:
(a) Process is ‘the nature of the activities involved in thepreparation and dissemination of material’. [1 Mark]
(b) Quality is ‘the assessment of materials or programs in termsof accuracy, clarity, design, production values. [1 Mark]
(c) Intermediate objectives which are ‘sub-objectives necessaryfor a goal to be achieved’, eg placement of news. [1 Mark]
(d) Ultimate objectives which are ‘changes in the targetaudience’s knowledge, attitudes and behaviour’. [1 Mark]
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