Q18
Explain how a business plan differs from the investment proposal? [1 Mark]
Expert Answer
The media campaign will focus on encouraging riders to wear a helmet while riding a bike.
Target Audience:
The target audience will be primarily youth and young professionals. The age group of the target audience is about 18-35 years. The typical profile of the target audience is an unmarried youth of about 20-25 years old who uses his/her bike for daily commuting. He is relatively well off and is also quite passionate about his bike and enjoys long rides on the same.
Medium:
In order to target the personnel
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