Draw up an example of a target market segment strategy. [4 Marks]
Expert Answer
Ans: Target market refers to the groups or set of people that a business tries to target while marketing thir product. Target market could be anything form geographical to demographic to various age group. For example Pepsi and Coke has a specific target market . It is their young generation that they target to sell their sweet beverages. By defining the target market segment company can decide on its price and branding and advertising etc.
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