Course Solutions Uncategorized (Answered) : Q10 Draw up an example of a target market segment strategy. [4 Marks]

(Answered) : Q10 Draw up an example of a target market segment strategy. [4 Marks]

June 27, 2024| admin| 0 Comment| 7:40 pm

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Q10

Draw up an example of a target market segment strategy. [4 Marks]

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Lets assume that there is a company which is launching a slimming shape wear (body shaper) in the market similar to Spanx brand. The target segment is oversized women in the age group of 25 to 35 who wish to look slimmer in a short duration. While the product is equally effective for men and childern, however the target segment is identified based on who feels the need most and is willing to pay for it. Women in the age group of 25 to 35

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(Answered) : Q10 Draw up an example of a target market segment strategy. [4 Marks]

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