Q) Using BCG matrix, categorize the following Amul Businesses& advise point wise strategies on related businesses as may berequired to increase its growth / profits / revenues etc?
Amul Butter is in mature stage of product Life Cycle and covers85% share of a stable market and account for big portion of salesof profits. Amul Milkmaid has been recently but expected growthrate seems to be very high. Amul pizza consumes a lot of cash anddoes not have much potential of desired earnings. Amul milk powderis enjoying number one position and future demand for milk powderis high.
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