(Answered) : Product Service Continuum Suggests Pure Products Pure Services Implication Observation Whe Q30616763

The Product – Service Continuum suggests that there are very fewpure products or very few pure services. The implication of thisobservation is that whenever a B2B product is sold to a customersome element of service accompanies the product; e.g., the sellermay offer a warranty on the product or both install the product andoffer training for the customer’s employees on how to use theproduct. How should a B2B firm that has new product go aboutdetermining what “solutions” should comprise the new”product-service” it is anticipating to offer to B2B companies?

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