Course Solutions Uncategorized (Answered) : Product Manager Apparel Company Markets Via Catalog Control Catalog 85 Inches 11 Inches Up Q30623905

(Answered) : Product Manager Apparel Company Markets Via Catalog Control Catalog 85 Inches 11 Inches Up Q30623905

You are a product manager for an apparel company who markets viacatalog. You have a control catalog which is 8.5 inches by 11inches. In the upcoming campaign, you want to conduct some tests.Specifically you want to test: A smaller dimension of the catalogwhich would make it easier to carry around. A heavier stock paperwhich would make the catalog more substantial. A different copystrategy where each item would be described in a story-telling moderather than simple product attributes. Provide a test design forthe upcoming campaign. Use Excel to create the Test Design Matrix.Remember your rules of testing. If your typical response

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