A producer of alcoholic beverages produces four different brandsof beer: BlackStar, BlueStar, Grandeur, and Holmes. BlackStar is astandard brew, while BlueStar has a low alcohol content. Grandeuris low in calories, and Holmes has a high alcohol content. In thiscase, the manufacturer uses different brand names for each of itsproducts to:
A. associate the image of one product with that of another
B. target specific market segments more efficiently
C. enter a new product class
D. increase consumer brand awareness.
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