Privacy and security are two key reasons consumers are leery ofonline shopping and buying. A recent Jupiter Research poll reportedthat 70 percent of online consumers are concerned about threats totheir personal privacy on the Internet. Even more telling, 53percent have stopped shopping a website or forgone an onlinepurchase because of privacy concerns. Industry analysts estimatethat low consumer confidence in privacy and security resulted inlost sales of $24.5 billion in 2006.
The privacy and security concerns of online consumers arerelated to the cookies described in the text and how those cookiescan be used or misused. A percolating issue is whether the U.S.government
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