Princeples of marketing
What are the key service characteristics a company must consider when designing marketing programs? Briefly describe each characteristic.
Expert Answer
Answer:
Service is an essential part of the marketing program for any organization. The organizations develop the service model based on their product nature and service support required in the market for customer care. The customers/consumers need to be well supported by the organization and for that reason the service processes and customer care processes are in place at the organizations
Service is the key process in the business or marketing program, which has the potential to impact the
OR
PayPal Gateway not configured
OR
PayPal Gateway not configured