Princeples of marketing
Distinguish between undifferentiated and differentiated marketing strategies
Expert Answer
The main objective of differentiated marketing strategy is to develop a highly specialized product or services which can fulfill the demands of a smaller group of customers. On the other hand, the focus of undifferentiated marketing strategy is to develop those products and service offerings which can fulfill the demands of a huge customer base.
The differentiated marketing strategies have a niche of customers who have some specific needs which cannot be fulfilled by the existing products and they have unique requirements, on the other hand, undifferentiated marketing strategy
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