Present the case supporting global product standardization. Include both firm-level benefits and environmental factors that support standardization of product, pricing and promotion. Also, develop an argument against standardizing these marketing mix variables. In your opinion, which organization structures fit with the respective adaptation and standardization strategies? What are the key characteristics as well as significant concerns of these structures?
Expert Answer
The case for global product standardisation are:
Productivity gains due to similar processes and quality.
Growth in brand equity due to easy brand identification for standardised products.
Uniformity in product designs make for easy availability of components.
Customers will have common quality
PayPal Gateway not configured
PayPal Gateway not configured