Practice: Segmentation, targeting, differentiation, andpositioning
Question 1
Step 1 – Come up with a new reality television show. Use theMarket Segmentation Chart as a reference to segment the populationbased on the type of consumers you would market this show to (youmay have more than one segment of the population that might beinterested in the new show). Once that is complete, determine thespecific audience you will target by thinking about what makes atarget market attractive.
Step 2 – Identify the competitive advantage (point ofdifferentiation). What does the new show offer that others donot?
Step 3 – Once the competitive advantage is identified, create apositioning statement
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