Positioning a brand means implanting in the mind of thecollective consumer the thought, notion, or feeling that themarketer’s brand is different from and better than the competitorbrands in the same product category. Think about the brands you arefamiliar with. (1) Select two of these brands and comment on howthey have been “positioned” in your mind. (2) Find an advertisementfor each that exemplifies this positioning. (Show a pdf or link tothese ads.)
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