Please take an element of the marketing mix (product, price, promotion, place) and describe how cultural issues may impact its planning, execution and design as to a new product launch. (300 WORDS MINIMUM)
Expert Answer
Product is the marketing mix that we would be considering in this example. Cultural differences play a major role when we talk about the specific marketing mix: PRODUCT.
Let us understand this with the help of an example:
Indian people do not eat beef; it is against their culture and ethics. McDonalds has realized this and hence they are not selling beef burgers in India and
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