Please read the case study and answer the followingquestions:
1. Discuss marketing channel plans in detail
2. Explain how the diversification strategy within the Ansoffmatrix differs from the other three strategies.
3. Show with examples how research into product development at alocal level helps organisations to respond to the needs of itslocal environment.
4. Evaluate effect of ecommerce on channels strategies
Case study link:https://drive.google.com/open?id=1sYT0MG9WfucO78Y0OlLn-c50lpsO2FQu
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