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Learning Outcome:
Understand the issues involved with transfer pricing inmultidivisional companies (question 1)
Provide an appreciation of logistics activities and theirrelationship to supply chain management, other business functionsand enterprises. (Question 2)
CASE STUDY
ECR in the UK
Dutchman Paul Polman, now CEO of Unilever, did a stint asGeneral Manager of Procter & Gamble UK and Eire from 1995 to1999. While admiring the UK’s advanced retailing systems, he sawopportunities for all four of the ‘pillars of ECR’ – range, newitems, promotions and replenishment. The following is extractedfrom the text of a speech he made to the Institute of GroceryDistribution.
Range
The average store now holds 35
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