Please create a Pugh Matrix
Read the scenario below and answer the prompts provided.
Scenario: An operations department intends to participate inseveral trade shows this year. While the marketing department hasrelied on some rules of thumb regarding choosing which shows inwhich to participate in the past, more rigorous analysis will beused this year. As the consultant, you will develop amultifactor analysis to determine which trade shows to participatein.
Question: The marketing department has askedfor a spreadsheet model to use in selecting locations for tradeshow participation. Create a Pugh matrix/multifactordecision matrix spreadsheet for this request.
Pugh Matrix Requirements: Develop at least 10criteria for seven possible
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