Please answer with a paragraph or two
1. Hong Kong Disneyland (HKD) had mechanisms in place to adaptto local Hong Kong
culture, yet these mean appeared to be ineffective. Why? Whatareas, in terms of cultural
adaptation, still need further improvement? Using Brannen’sconcept of recontextualizing
strategic assets do you think Disney’s strategic assets are inan
advantageous or a disadvantageous position in the Chinesecultural context? Explain.
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