Phase II The Executive Director of the Asia Division of Biotechhas asked the GoTo Consulting group that has been assisting withthe development of the Business Unit Strategy to begin putting thesecond phase together. In this phase the director would like tostart painting the functional picture of how the new division willbe setup, the products that are believed critical for a successfulinitial launch, and how the division will communicate withinitself, other divisions, and the corporate offices. To do this thegroup will deliver a Description of the Organizational Structureand Culture section; a Breakdown of Products and Services for theinitial Launch; and the
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