You will perform an environmental scan for your target company.Choose an organization according to the following: •Currentemployer •Most recent or former employer •Place of business thatyou have patronized or have been familiar with over a long periodof time. ◦Avoid choosing an organization that is so large thathistorical data would be difficult to apply. Firms in the Russell2000® index may fit well, whereas firms in the Dow 30 Industrialindex probably do not. •The organization can be a start-up that youor a significant other may create in the future. For a start-up,focus on an entrepreneurial idea that is of substantive interest,so this
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