Part I: You are so fortunate! As a recentgraduate of any college of your choosing, you were just hired bySears to work in their Social Media Marketing department. You canhardly believe your luck. Your Boss calls you into her office withyour first assignment. The product is a washer.
She is tasking you to develop a plan to effectively reach thesegment they are desperately trying to develop but are notsucceeding: College students. Further, she explains that Amazon andWalmart have been targeting that same segment and that has got tobe prevented at all costs. You are to focus on this segmentexclusively and come
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