Palo Alto Software maintains a website devoted tobusiness and marketing plans. Go to www.mplans.com/sample_marketing_plans.php andtake a look at a few of the sample and complete marketing plansavailable (they are nicely clustered by business categories). Howare they similar and/or different to the framework discussed inChapter 2 dealing with strategic marketing planning? Which wouldyou prefer using if you were creating a marketing plan and why?
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