On an overcast February afternoon in 2000, Starbucks CEO OrinSmith gazed out of his office window in Seattle and contemplatedwhat had just occurred at his company’s annual shareholder meetingin prior years, the meeting had always been a fun, all-day affairwhere shareholders from around the country gathered to celebratethe company’s success. This year however., smith and other seniorStarbucks executives heard an earful from the activist group GlobalExchange at the meeting.
Global Exchange a human rights organization dedicated promotingenvironmental political , and social justice around the world,criticized Starbucks for profiting at the farmers expenses bypaying too little for beans and not buying “fair
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