Outline and answer all discussion questions followingcase description in details. (Do not attempt to solve if you cannot fulfill all the requirements!!!!)
THE ENERGY BAR INDUSTRY
In 1986, PowerBar, a firm in Berkeley, California,single-handedly created the energy bar category. Positioned as anathletic energy food, it was distributed at bike shops and eventsthat usually involved running or biking. The target segment was theathlete who needed an efficient, effective energy source.
Six years later, seeking to provide an alternative to thesticky, dry nature of the PowerBar, a competitor, also located inBerkeley, developed an energy bar with superior taste and textureand branded it the Clif bar.
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