Outline and briefly explain the consumer decision-making “process”. What are “decision rules”?
Name and describe the various types of rules. (provide brief examples for each type)
300 word
Expert Answer
Decision making is a very important task . Customers generally examine the product and consult professionals for any suggestions and then decide whether or not to take the product. In this decision making process certain rules are used such as estimation , validation etc., Estimation is the one where the customers predict the usage of the product and the profit it can give before taking a decision. Validation is the rule
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