Outcomes:1. Demonstrate a solid understanding of overall marketingconcepts, goals and strategies within the context of organizationsgoals and strategies (Lo 1.1).2. Explain issues pertaining to marketing environment bothinternally and externally (Lo 1.2)CRITICAL WRITINGThe founder of Almarai is HH Prince Sultan Bin Mohammed BinSaudi Al Kabeer who recognized the potential to transform thetraditional dairy farming in Saudi Arabia in order to meet theneeds of a growing domestic market. Numerous agricultural projectswere developed under his guidance to achieve the objective of thecompany. Almarai stepped into the market with the processing offresh milk and laban into the modern dairy farms.The Company has invested heavily
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