ou are running a project to engineer and implement a set ofbusiness processes and a software solution for customerrelationship management. The project involves a large number oforganizations―a major corporation and many suppliers of differentsizes. During the project, you observe effects of the differencesbetween the companies’ corporate cultures. This leads to differentexpectations on how the project should be handled—as well as tofrequent misunderstandings between stakeholders. Another effect isa growing degree of distrust and skepticism. What should you tryfirst to integrate the diverse stakeholder groups?
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