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What Message Is Yahoo Really Relaying?
In the late 1990s, almost every browser had Yahoo as its homepage, and Yahoo was a market leader. But by the early 2000s, Yahoolost its leadership position in content aggregation, web searches,and ad placement. In the early days of the Internet, Yahoo was apopular search engine, news site, and social forum that receiveddecent revenues from online display advertising. While it did eachof these acceptably, competitors entered the market and developedgreater competencies and have now taken over. Google now leads thesearch engine industry, while Facebook cornered the socialnetworking
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