Open and honest communication is a key building block for developing successful relationships? True or False. This question deals with Personal Selling.
Expert Answer
True.
A relationship is built on mutual trust and respect. Open and honest communications is one of the most important aspects of building trust and respect. Personal selling involves building long-term relationship rather than just conducting one transaction. Open and honest communication creates confidence in the customer that the salesman is genuine and cares for the customer’s well-being. This helps in gaining the trust of the customer. If communications is not open or honest, the customer
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