Of all the events that have transformed marketing in the past 100 years, the most have occurred in the microenvironment. →. a) True b) False
Expert Answer
Question:- Of all the events that have transformed marketing in the past 100 years, the most have occured in the microenvironment.
Answer:- True
The reason being the microenvironmental factors which are involved in the marketing are organizational suppliers, customers, competitors, company’s internal factors, public and marketing intermediatories. So from last 100 years the role of each factors increased to market the organizational products and services o new advancement and technologies due to which it
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