Name and explain types of Channels of distribution in Marketing .
Expert Answer
Explanation:
There are two types of distribution channel in marketing
1. Direct Channel
2. Indirect Channel
– Direct Channel:
Direct Channel is when any manufacturer will decides to sell its product through without involving any intermediaries and directly to consumer that is known as direct channel distribution.
Example: Retails stores of company and direct delivery to final customer through order, online selling is one type of direct selling.
Indirect Channel:
Indirect channel distribution is the selling of product by manufacturer through different intermediary like wholesaler, agent is called indirect channel distribution.